Investing in custom-made apparel for your business isn’t just so you can “look cool”. There are many reasons it’s a great use of your marketing budget! Regardless of the type of business you’re in or which types of customers you work with, custom branded apparel benefits your bottom line and enhances your brand along the way. Simply embroidering your logo on your employees work shirts or simple screen print tees adds tremendous value for your business, organization and brand.
Many marketing professionals will vouch for the benefits of wearing and providing employees with custom embroidered polo shits, screen printed tees, hats, jackets, uniforms and even koozies that represent your business. Logoed apparel is generally a great low-cost option that will greatly boost your company’s image, employee morale and recall rate for your business. Ensuring your company has a strong brand is a whole-other topic that’s incredibly important to the success of your business. Once you have a strong brand – logo, colors, catch-phrase, and voice, it’s all about how you introduce that brand to your customers, employees and strangers to your business. Logoed apparel helps establish you company’s image and brand. Making a solid and lasting impression for years to come.
Now that you know why custom branded apparel is important to your business’ success, here’s how you decide what type of custom apparel best suits you. Businesses in the service industry may provide employees with an embroidered baseball cap and uniform, while a restaurant may use a screen-printed tee or golf shirt, or embroidered apron and chef coats. Establishing your company’s identity doesn’t stop with one order of t-shirts or hats, it simply sets the tone for your company’s image for years to come. Ordering custom apparel, print, and digital marketing materials will create a consistent brand for everyone to recognize – even those who aren’t your customers, family or friends will recognize you. Heck, you might even find people in love with your brand that they want to sport your gear for the fun of it!
It’s always about timing and there’s really never a bad time for ordering custom apparel for your company or organization. Is your business celebrating their grand opening, 20 years in business, rebrand? All of these milestones are great opportunities to strengthen your brand with custom apparel and promotional items by Route 75 Imprints. Be prideful of your work, your brand and your company’s values with custom apparel. As stated before, it’s not just about looking cool, it’s about better-impacting your employees, your community and other in general. As an employer, it’s your duty to help your customers identify your employees and create a sense of community within your organization that encourages interaction and collaboration.
At Route 75 Imprints, we know first-hand how important your brand it and how impactful it can be to keep your customers updated no matter what you’re up to – ownership change, rebranding, and more. We’re here to help you create custom apparel that matches your style, industry and meets high-quality expectations. We are grateful to be entrusted with creating quality apparel for our clients and do everything in our power to meet your needs. With three generations of knowledge and experience, we are happy to provide our customers with the service they need and deserve.
